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Over a year of AI-assisted Salesforce development: what changed and what didn’t? Ceili has been
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SALESFORCE SUMMIT PARTNER · FROM FINLAND
Salesforce Data 360: A Unified Data Foundation for Your Business
One customer, one truth
Data 360 (formerly Data Cloud) is Salesforce’s data platform. It unifies customer data from your different systems into a single customer profile – the foundation on which sales, marketing, customer service, analytics and AI agents are built.
Ceili is a Salesforce Summit Partner that implements Data 360 either on its own or as part of Marketing Cloud Next, Agentforce or analytics projects. Data 360 is often the first step, because Agentforce and personalisation only work reliably on unified data.
Briefly
- Data 360 brings together data from Salesforce, your ERP, webstore, website and other systems.
- It recognises the same customer across systems and creates one profile used across your organisation.
- It is the reliable foundation for Marketing Cloud Next, Agentforce and Tableau Next.
- We build a sustainable data model that also supports your future needs.
Salesforce Summit Partner
Salesforce’s highest partner tier
100+
Salesforce certifications (Trailhead)
Key Flag
Service produced in Finland
4.9 / 5
Salesforce surveys, 2026
COMMON DATA CHALLENGES
When customer data is scattered, nobody sees the whole customer
Do these challenges sound familiar? We help you choose the scope that fits your business and your users. Use cases are always defined together with you.
One customer, many records
The same customer exists in your CRM, webstore and customer service with different details – and nobody knows which record is up to date.
Data is stuck in separate systems
Orders live in the ERP, online behaviour on the website and service requests in yet another tool.
Too many integrations
Every pair of systems is connected separately, so maintenance eats up time and money.
AI doesn't work as it should
Agents and personalisation need context, but the data is incomplete or contradictory – so processes break down.
Personalisation stays shallow
Marketing can’t see purchase history or service interactions, so everyone gets the same messages.
Nobody owns data quality
Errors and duplicates pile up because there’s no shared data model or clear ownership.
WHAT DATA 360 SOLVES
A data foundation that everything else builds on
You don’t have to build everything at once. Together we choose the parts that bring the most value right now – and expand step by step.
DATA 360
Connecting your data sources
Data flows in from Salesforce, your ERP, webstore, website and other systems – in batches or as a continuous stream.
DATA 360
Using data without copying it
Data can be used directly at its source, such as your data warehouse, without moving it into Salesforce.
DATA 360
A unified customer profile
The same person is recognised across systems – even when the records don’t match exactly – and merged into one profile.
DATA 360 · MARKETING CLOUD NEXT
Segments and calculated insights
Customer value, purchase frequency and activity are calculated in advance, and segments update automatically.
AGENTFORCE · TABLEAU NEXT
Data for AI and analytics
AI agents and analytics use the same trusted data, so answers and figures are consistent.
DATA 360
A sustainable data model and governance
The data model is designed before building, and we agree who can view, use and maintain the data.
WHERE TO START?
Three common starting points
01
DATA INTEGRATION
Your customer data is spread across systems
Customer information sits in your CRM, ERP, webstore and other systems, and nobody sees the full picture. We connect your key data sources into one data foundation and build a data model that serves the whole organisation – now and in the future.
02
AI AND ANALYTICS
A data foundation for agents and reporting
Your AI agents and analytics need data from outside Salesforce. We bring the required sources together and check data quality before an agent or dashboard is built on top.
03
Data 360 RE-START
You have Data 360, but it isn't being used
You have the licence, but the data model is unfinished or the data isn’t being put to use. We review the current state, fix the data model and build your first use cases.
WHO TRUSTS US
Our customers
"There are Salesforce projects, and then there are Ceili projects."
Tuukka Palokangas, Business Director, LämpöYkkönen
4.9/5
Salesforce customer satisfaction surveys
DATA 360 BENEFITS BY ROLE
What does a shared data foundation change in everyday work?
Management
One source of truth about your customers – and a safe foundation for AI investments.
Marketing
More precise segments, truly personalised messages and the ability to identify prospects before they become leads.
Sales and customer service
The customer’s full history in one view: purchases, service interactions and marketing activities.
IT and Salesforce admins
Fewer point-to-point integrations, a controlled data model and less unnecessary copying of data.
EXPERIENCES WITH CEILI
Results you can see in our customers' everyday work
A system succeeds when people can do their work better and leadership can see what is happening in the business. That’s why Ceili’s customer stories describe the problem, the solution and the benefit – not just the product that was implemented.
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LET'S TALK
Where does your customer data live today?
In a 45-minute call, we go through your systems, data sources and goals. We’ll tell you directly how Data 360 could help you – and which data sources are worth starting with.
AI RUNS ON DATA
AI is only as capable as the data behind it
Salesforce AI features and Agentforce agents work directly on your customer data, so their value depends on data quality. That’s why the data model is one of the first steps in every Ceili project.
We don’t build agents for the sake of it. Together we identify where AI saves the most time – and after go-live, we monitor and improve the agents.
ONGOING PARTNERSHIP AND SUPPORT SERVICES
Your data foundation grows with your business
Your Salesforce environment should keep evolving after go-live. Ceili provides tailored support, maintenance and development through a named expert or team – continuously or as needed. We can also take over a Salesforce environment that someone else has built.
✓
Admin support and AI skills training
✓
Small development, automations and AI agents
✓
Roadmap and use-case prioritisation
✓
Error handling and agent troubleshooting
✓
Release updates and new AI features
✓
Salesforce Re-Start and AI readiness assessment
FAQ / UKK
The frequently asked questions section answers the questions we’re asked most often.
Ceili is a Finnish Salesforce partner that delivers Salesforce implementation projects and provides support services. Our clients operate in Finland and globally.
Salesforce implementation projects can include CRM implementations, marketing automation solutions, customer service solutions, reseller portals or e-commerce solutions. We also integrate Salesforce so that it works closely with your other systems.
You can read more about us on our Company page.
Searching for “Ceili” may also bring up an Irish dance, but that’s one area where we have no expertise. 🙂
Yes. Ceili is a Salesforce Summit partner, the highest tier of the Salesforce partner programme. We have been part of the programme since 2015.
Summit status is based on factors including the number of certified experts, the scope of projects delivered and customer satisfaction. In Salesforce’s 2026 customer satisfaction survey, we received an excellent score of 4.9/5. You can check our partner status in the Salesforce partner directory.
- Ceili helps define the business needs that shape how your Salesforce environment is structured
- Ceili builds Salesforce to match each client’s specific business needs
- Ceili takes the organisation’s growth goals into account and builds a solution that serves future needs
- In our projects, we introduce Salesforce’s AI tools (Agentforce) into organisations’ environments and build AI agents to make their work easier
- Alongside implementation projects, Ceili provides support services and ongoing development
- We support organisations during the roll-out phase so the new systems are adopted effectively
- Ceili helps organisations understand their Salesforce licence needs in relation to their business
Every Salesforce project is priced individually, based on what it includes, how much support is needed and the size of the project. Pricing depends on factors such as the number of Clouds and other features to be implemented, integration needs, data migration, training, customisation and the project’s architecture. We’re happy to talk through your Salesforce needs, after which we can put together a quote for you. Our pricing is based on years of experience across different kinds of projects and industries. You can get in touch with us to receive a quote!
Yes. Many of our projects involve integrations, and we have extensive experience with them. Although Salesforce is a broad, versatile platform that gives you a 360-degree view of your customers, it often still needs to be integrated with industry-specific solutions, ERP or other external systems. Salesforce offers excellent marketing platforms and tools, but integration with external marketing platforms is also possible.
The organisation’s commitment is essential to a successful Salesforce project. The organisation needs a project manager who drives the project forward on its side and coordinates the overall project together with Ceili’s project manager. Representatives from the organisation’s different business areas are also needed, so that the Salesforce solution is built to serve every unit. The organisation’s team should set aside time for requirements workshops, user training, testing and internal work. When the organisation is committed and reserves enough time for the project, the project is more likely to achieve its goals.
You can read about other organisations’ experiences of Salesforce projects on our Customer cases page.
Ceili is a Salesforce Summit partner, meaning a partner at the highest tier, and a major Salesforce partner in Finland. Ceili focuses entirely on Salesforce technology.
The competitive landscape keeps changing, and some competitors work with other technologies alongside Salesforce. Ceili ranks among the top 3 Salesforce partners in Finland (RevenueBase, 2026) and is a trusted partner for Salesforce implementations, ongoing development and support services.
Salesforce®, Sales Cloud® and others are trademarks of salesforce.com, inc. and are used here with permission.