How AI is accelerating Salesforce development in WSOY’s environment
Over a year of AI-assisted Salesforce development: what changed and what didn’t? Ceili has been
28.9.2026
SALESFORCE SUMMIT PARTNER · FROM FINLAND
Marketing Automation and Personalisation on Salesforce
On the same platform as sales
Marketing Cloud Next is a marketing automation platform that runs on Data 360, in the same Salesforce CRM as your sales and customer data. It segments your audiences, personalises messages and builds customer journeys across the entire customer lifecycle.
Ceili is a Salesforce Summit Partner and implements about one third of all Marketing Cloud Next projects in Finland.
Briefly
- We implement Marketing Cloud Next and Data 360, migrate you from other marketing tools and run Re-Start projects for existing environments.
- Marketing, sales and customer data on one platform: leads flow automatically into nurturing or to sales, and sales sees campaign results in the CRM.
- AI and Agentforce agents help with content, segmentation and campaigns where they save marketers’ time.
- A flexible division of work: we can do everything for you, or build example implementations that your team can continue from.
Salesforce Summit Partner
Salesforce’s highest partner tier
100+
Salesforce certifications (Trailhead)
Key Flag
Service produced in Finland
4.9 / 5
Salesforce surveys, 2026
COMMON MARKETING CHALLENGES
When marketing and sales don't work together, information falls through the cracks
Do these challenges sound familiar? We help you choose the combination that fits your business and your users. Use cases are always defined together with you.
Marketing uses a different tool than sales
Emails go out from HubSpot or Mailchimp, but your customer data lives in Salesforce.
Marketing can't see what happens to leads
Nobody knows for sure which leads reached sales – or what happened to them next.
Personalisation stops at the first name
Everyone gets the same messages, because purchase history, profile data and customer lifecycle stage aren’t available to marketing.
Segments are built by hand
Lists are compiled manually and moved between systems with imports.
Marketing impact is hard to prove
Management asks what campaigns delivered, and answering means a reporting project.
You use Account Engagement (Pardot) or Engagement, but it limits you
Your current tool works, but you’re interested in the data and AI capabilities of Marketing Cloud Next.
AI sounds promising – but where do you start?
AI agents are offered from every direction, but without data, evidence and a right partner it’s hard to judge the real benefit.
WHAT MARKETING CLOUD NEXT SOLVES
Marketing across the entire customer lifecycle
You don’t have to build everything at once. Together we choose the parts that bring the most value right now – and expand step by step.
MARKETING CLOUD NEXT · SALES CLOUD
Lead management and a shared lead pipeline
Leads from your forms land in one place and are routed automatically to nurturing or straight to sales.
DATA 360
Data-driven segmentation
Customer data from different systems is unified, and segments update automatically based on purchase history, behaviour and lifecycle stage.
MARKETING CLOUD NEXT · DATA 360
Personalised multichannel communication
Email, SMS, WhatsApp and other channels are personalised with each recipient’s real data.
AGENTFORCE MARKETING
AI that supports your marketers
AI drafts campaigns, content and segments. The marketer reviews, edits and decides.
FLOW AUTOMATIONS
Nurturing and lifecycle communication
Automations run welcome messages, newsletters, content downloads and communication at every stage of the customer lifecycle in the background.
TABLEAU NEXT · MARKETING CLOUD NEXT
Results reporting
Reports and dashboards show the impact of your campaigns all the way from marketing to closed deals.
WHERE TO START?
Three common starting points
01
Your first marketing automation tool
Markkinoinnin työkalu käyttöön ensimmäistä kertaa
If you haven’t used a marketing automation system before, we define your marketing processes, build Marketing Cloud around your needs and train your users.
02
SWITCHING MARKETING PLATFORMS
Moving from another marketing system
We migrate your data from tools such as HubSpot, Mailchimp, Account Engagement (Pardot) or Engagement (ExactTarget). We define what to migrate and what to build new – and build Marketing Cloud around your requirements, not as a copy of your old system.
03
MARKETING CLOUD NEXT RE-START
Your current Marketing Cloud isn't working for you
We assess your current environment, data quality and how the system is used. We tell you straight what should be fixed, what should be rebuilt – and whether your foundation is ready for AI.
WHO TRUSTS US
Our customers
"There are Salesforce projects, and then there are Ceili projects."
Tuukka Palokangas, Business Director, LämpöYkkönen
4.9/5
Salesforce customer satisfaction surveys
MARKETING CLOUD BENEFITS BY ROLE
What does Marketing Cloud Next change for each role?
Marketing director
See which campaigns generate leads and sales – and spend less time on reporting.
Marketer
Segments, automations and content drafts come together faster, leaving more time to improve your marketing.
Sales director
Warm leads reach the right salesperson at the right time, and marketing history is visible in the CRM.
IT and Salesforce admins
One platform instead of separate tools and integrations – with all marketing data in one place.
EXPERIENCES WITH CEILI
Results you can see in our customers' everyday work
A system succeeds when people can do their work better and leadership can see what is happening in the business. That’s why Ceili’s customer stories describe the problem, the solution and the benefit – not just the product that was implemented.
Marketing Cloud Next implementation: how the project unfolds with Ceili
Ceili has delivered numerous Salesforce Marketing Cloud Next and Data 360 implementations for organizations across
18.9.2026
Helvar’s marketing covers the entire customer lifecycle with Salesforce Marketing Cloud
Helvar is a Finnish technology company that develops intelligent lighting solutions by combining lighting, data,
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”Providing the best customer experience is not possible when sales and marketing operate in different systems. By adding marketing capabilities on top of our existing Salesforce CRM, we bridge the data gap and help to deliver better services to our customers. Ceili was an easy choice; from the first meeting we knew that their team was professional, reliable, and would be a pleasure to work with.”
Maxim Goreansky, Digital Marketing Lead, Helvar
4,9/5
Salesforce customer satisfaction surveys
LET'S TALK
What should change in the way you manage marketing?
In a 45-minute call, we go through your current marketing processes, systems and goals. We’ll tell you directly whether your next step is a new Marketing Cloud implementation or a re-start of your current environment.
AI IN MARKETING
AI does the groundwork, the marketer makes the decisions
Marketing Cloud Next’s AI features and Agentforce agents work on top of your Data 360 customer data, so their value depends on data quality. That’s why the data model is one of the first steps in every Ceili project.
We don’t build agents for the sake of it. Together we identify the tasks where AI saves the most time – and after go-live, we monitor and improve the agents.
ONGOING PARTNERSHIP AND SUPPORT SERVICES
Marketing development doesn't end at go-live
Most questions come up during the first months, while you build new use cases. Salesforce ships three major releases a year, and Marketing Cloud Next is evolving fast. We provide support and further development through a named expert or team – continuously or as needed.
✓
Admin support and AI skills training
✓
Small development, automations and AI agents
✓
Roadmap and use-case prioritisation
✓
Error handling and agent troubleshooting
✓
Release updates and new AI features
✓
Marketing Cloud Re-Start and AI readiness assessment
FAQ / UKK
The frequently asked questions section answers the questions we’re asked most often.
Ceili is a Finnish Salesforce partner that delivers Salesforce implementation projects and provides support services. Our clients operate in Finland and globally.
Salesforce implementation projects can include CRM implementations, marketing automation solutions, customer service solutions, reseller portals or e-commerce solutions. We also integrate Salesforce so that it works closely with your other systems.
You can read more about us on our Company page.
Searching for “Ceili” may also bring up an Irish dance, but that’s one area where we have no expertise. 🙂
Yes. Ceili is a Salesforce Summit partner, the highest tier of the Salesforce partner programme. We have been part of the programme since 2015.
Summit status is based on factors including the number of certified experts, the scope of projects delivered and customer satisfaction. In Salesforce’s 2026 customer satisfaction survey, we received an excellent score of 4.9/5. You can check our partner status in the Salesforce partner directory.
- Ceili helps define the business needs that shape how your Salesforce environment is structured
- Ceili builds Salesforce to match each client’s specific business needs
- Ceili takes the organisation’s growth goals into account and builds a solution that serves future needs
- In our projects, we introduce Salesforce’s AI tools (Agentforce) into organisations’ environments and build AI agents to make their work easier
- Alongside implementation projects, Ceili provides support services and ongoing development
- We support organisations during the roll-out phase so the new systems are adopted effectively
- Ceili helps organisations understand their Salesforce licence needs in relation to their business
Every Salesforce project is priced individually, based on what it includes, how much support is needed and the size of the project. Pricing depends on factors such as the number of Clouds and other features to be implemented, integration needs, data migration, training, customisation and the project’s architecture. We’re happy to talk through your Salesforce needs, after which we can put together a quote for you. Our pricing is based on years of experience across different kinds of projects and industries. You can get in touch with us to receive a quote!
Yes. Many of our projects involve integrations, and we have extensive experience with them. Although Salesforce is a broad, versatile platform that gives you a 360-degree view of your customers, it often still needs to be integrated with industry-specific solutions, ERP or other external systems. Salesforce offers excellent marketing platforms and tools, but integration with external marketing platforms is also possible.
The organisation’s commitment is essential to a successful Salesforce project. The organisation needs a project manager who drives the project forward on its side and coordinates the overall project together with Ceili’s project manager. Representatives from the organisation’s different business areas are also needed, so that the Salesforce solution is built to serve every unit. The organisation’s team should set aside time for requirements workshops, user training, testing and internal work. When the organisation is committed and reserves enough time for the project, the project is more likely to achieve its goals.
You can read about other organisations’ experiences of Salesforce projects on our Customer cases page.
Ceili is a Salesforce Summit partner, meaning a partner at the highest tier, and a major Salesforce partner in Finland. Ceili focuses entirely on Salesforce technology.
The competitive landscape keeps changing, and some competitors work with other technologies alongside Salesforce. Ceili ranks among the top 3 Salesforce partners in Finland (RevenueBase, 2026) and is a trusted partner for Salesforce implementations, ongoing development and support services.
Salesforce®, Sales Cloud® and others are trademarks of salesforce.com, inc. and are used here with permission.