How WSOY and Ceili are streamlining B2B customer onboarding with Agentforce

The business impact

Today the agent is in production and shows measurable value in a real workflow: faster campaign preparation, more consistent recommendations across the team, and less manual work. That directly supports two business goals WSOY cared about: freeing up sales time and increasing revenue potential through better-targeted campaigns. Because campaign product selection was a high-frequency task, even a modest efficiency gain scales quickly across the whole commercial team.

The real lesson: AI quality follows context quality

The team’s clearest lesson: recommendation quality isn’t magic, it comes from context. The more relevant account history, product data, and past campaigns the agent could see, the better its suggestions became. Meaning that getting real value from AI doesn’t require a bigger model, it requires organizing the business data you already have.

Toward a full B2B customer qualification agent

Verkkokauppa Verneri was never meant to stay a standalone campaign tool. It was the first, fastest-to-prove phase of a bigger goal: a B2B Webshop Customer Qualification Agent that streamlines how new customers get onboarded. WSOY and Ceili chose campaign building as the starting point because it was high-frequency and easy to measure, which made it a good way to test whether agent-suggested, human-approved decisions would actually hold up in daily use. With that validated, the same principle, agent suggests, human decides, is now being built into the qualification and onboarding workflow itself, developed iteratively with agile methods rather than as one large upfront project.